Critique Project 1

Please provide feedback in the comments area below gallery, or use Word to comment and critique our first project. Please complete before class next Saturday.

Does the poster effectively use the DesignPrinciples? Yes or No?, describe which ones are used and why they are effective? where could ones be improved?

How well did the individual incorporate the use of  Typography? Are typography rules used? (refer to other posts about typography on this blog for help)

Does the poster show all twenty-six alphabetic characters in upper- and lower-case, plus numerals 0-9?

Overall does it “show” off the font characteristics and utilize good layout? (refer to this Layoutprimer)

For additional ideas…Read over the following sites to get ideas on critique questions to answer:


Greg B Jennifer D Eric M Laima S Dan Z Joe M Benho N Nick L Howard H Josh N


Project 2 – Poster Series



To create a series of posters (2 or more) with type and image (photograph or illustration) as a design solution for a non-for-profit event of your choice, future or past. It must be a real event for an actual not-for-profit. This could be something which you support and with which you are familiar. This has to be for something outside the college. It can be for an event from
anywhere, domestic or foreign.


Begin by identifying the event you have selected. This should be part of your written rationale, and should influence your approach to solving the design problems. In your rationale explain how you addressed the needs of the client. Determine what aspects of this event would attract someone to participate; donate money or get involved. You determine the information included in the design from your personal research. You can go online to get information from the organization.


You must include a primary visual and it has to be original. You can create your own original visual using Illustrator or Photoshop. You could take your own digital photos. Consider the quality. The more original, the better.


Visual hierarchy in the size and placement of type. Consider grouping of text to keep it simple. Also think about balancing your headline onto separate decks in length and about leading between the lines. Don’t let your computer make leading or kerning decisions for you. White Space to break up the sections of information. Alignment: think about vertical and horizontal relationships of and between information.


Your posters will be full-color and 11”x17” or as large as 18” x 24”. You will use Adobe InDesign to create your final layout, and perhaps Photoshop and/or Illustrator along the way. Print this out here in the lab or other color printer if you choose 11 x 17 or a printing service like the Office Max, Fedex office or an online service like if you want to print at the larger size (18” x 24”). You must use some kind of visual: photo or illustration. It should be used as a primary visual in the design. Remember to use of effective typography and go over the materials we have covered up to this point in class.


• You can use imagery off the Internet, but it MUST come from the following
* (I will need the URL link to these images. Please make sure to save them.)

• Develop (your own) and utilize a Modular GRID (remember the post on using grids and our weather exercise)

• Don’t fill up the space from corner to corner top to bottom.

• Remember that a poster is designed as a quick read.

• Determine who your audience is.

• Make your imagery large!


Due/Critique –

Remember: The first objective of any poster is to get someone to notice it. Your objective here, primarily, revolves around learning to create concepts that can be translated into type and visuals with impact. A poster can provoke on behalf of a  social cause, patriotism, or global concern issue, etc. 

Organization Ideas

(these are only a few)

Amnesty International
Habitat for Humanity
The Red Cross

The Grid in Layout Design




Best Practices of Combining Typefaces

Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Today we will take a close look at some the best practices for combining typefaces — as well as some blunders to avoid. See more…