Critique Project 1

Please provide feedback in the comments area below gallery, or use Word to comment and critique our first project. Please complete before class next Saturday.

Does the poster effectively use the DesignPrinciples? Yes or No?, describe which ones are used and why they are effective? where could ones be improved?

How well did the individual incorporate the use of  Typography? Are typography rules used? (refer to other posts about typography on this blog for help)

Does the poster show all twenty-six alphabetic characters in upper- and lower-case, plus numerals 0-9?

Overall does it “show” off the font characteristics and utilize good layout? (refer to this Layoutprimer)

For additional ideas…Read over the following sites to get ideas on critique questions to answer:


Greg B Jennifer D Eric M Laima S Dan Z Joe M Benho N Nick L Howard H Josh N


9 thoughts on “Critique Project 1

  1. Laima Sineokijiene’s critique on Joe Martinez’s poster

    There is a challenge, I believe, to create a good poster by using only the Bell Bottom Laser font. This particular font is “heavy” and not easy readable.
    In this project, the artist effectively uses some design elements. Firstly, the emphasis goes on the top of the poster, into the name of the font. It is a great idea that the artist decided to involve many colors. The playfulness of the colors appears there; and it grabs the viewer’s attention. Secondly, I see great balance on the top of the poster, in the area where the words of the font name are horizontally and vertically placed.
    The artist successfully incorporated all twenty-six alphabetic characters in upper- and lower-case, numerals 0-9, the font’s creator’s name, and the creation date as well. Beside that, I also would like to get more information about where this font was created and for what reason.
    I may say, there could be some improvements on the bottom part of the poster. This part of the poster does not stand out as strong as the top portion.
    Overall, it is a great poster!

  2. Greg Babush’s critique on Jennifer’s poster.

    I like how the artist chose colors that complement each other and how consistent they are throughout the poster. The way the typeface name “Nyala” is faded into the background adds a sense of depth to the poster. The poster also seems to have a sense of flow leading you down to the bottom of the work. The alignment of text is also done nicely (especially the 2003). It leads you down the page.

    On the top of the page, the green gradient is not aligned properly. You can see white space on the right side of the poster (very thin line, but noticeable). One thing that I was confused on was who created the font since there were two people’s names right underneath each other. Did they both create the font? Did one create it and the other redesign it? One last thing, The word “Regular” I feel like it should be spaced more out from the paragraph above it. The same with the upper and lower case letters and numbers.

    I do like the poster though. You did a good job!

  3. Joe Martinez’s critique on Laima Sineokijiene’s poster:
    The design principles were followed throughout this project, mostly being line, and rhythm. The Rhythm of this piece is a bounce of the eye between left side, middle, the right side, a very cool way to distribute information throughout the piece. one improvement the artisit can think about is possibly adding a little more visual weight in the lower left side of the piece to balance out all the information heavy area on the top right.

    This design is a great example of leading the viewers eye through a design through line work. The use of line is very strong in this piece, through a somewhat invisible line going down the spine of the big blue ‘F’ then branching out to each individual piece of text or grouping of text. That really lends to the strong composition on a diagonally laid out design. One thing that could be changed to enhance the line work might be to make ‘desgined by Paul Renner’ the same grey as the numbers, to bull the eye down to the white ‘FUTURA’ more seamlessly.

    Typography was used in this piece by using different types of the font, which kept things fresh there really isn’t a dull moment on the piece, and your eye keeps transferring to a new text character. The text really lends it self to this design, making the viewer realize this font would be good for a book or business setting and you can see that, with the way the artist laid it out. All letters and numbers were used, overall great poster, I could also see it being tons of color combos that could make the design lend it self to the text more.
    -Great job!

  4. Jennifer Duran’s critique on Greg Babush’s poster.
    The color choices for this poster were perfect. Looking at this poster I couldn’t see any other colors that would be fitting. the colors contrast perfectly with each other and complement well together. I also like how the big transparent letter C is just enough to bring the piece together without making it over powering to everything else. The very good idea of putting the upper case letter paired with their lower case alphabet latter and the kerning in-between was excellent. The poster also has a nice balance from top to middle.
    On the top of the poster the lettering of slab serif I would indent if a little to the right for it can be aligned with the rest of the poster to keep the feeling of togetherness. The bottom of the poster is with the paragraph I would line it up with the number 9 for it can be consistent with everything else that is lined up.
    Over all very well thought out and Great job.

  5. Benho critique on nick. This poster effectively used the design principles. He uses hierarchy. The size of the font is use by choosing a large font size for the most important information working his font size down to the least important information. He also use balance. He used a large size font towards the top right side of the page with one word but also using smaller size font but have a paragraph on the opposite end to balance it. He utilize depth by having the title in the background but have the opacity lowered. I think there should be a little more use of kerning and leading. The use of typography are very few. I would like to see a little more complex use of typography the poster did use all 26 alphabetic characters in upper and lower case, also the numerals from 0-9
    I like the balance that is utilized on this poster. The choice of font size is correlates with other information. I like the dividers and bar that is used. I think the title of the font should be bigger to grab more attention. Some of the letters runs off the page. I don’t think the space on the top and the bottom page is not working. Its not noticeable at all. Overall I think he did a great. He use the design principles well. It is a good layout. It has enough information about the typeface chosen.

  6. Nick’s critique on Benho.

    The designer effectively used various design principles. There is a strong use of emphasis in the bold “FG”. He also used rhythm and unity very well, as the viewer’s eyes can easily flow through the piece. There is a good use of color. The background is calming and somewhat dull while the white foreground provides a good contrast. The piece is balanced well. The upper and lower case characters (plus possibly the date 1902) balances with the information paragraphs in the bottom left. Also, Franklin Gothic balances with Morris Benton. The artist used the overall space very well. There is an absence of texture, but I don’t believe it’s needed here. Every other principle and element he used is strong enough to make up for it.

    Yes, the artist’s incorporation of typography is strong. When he chose to type vertically, he did it correctly. He also has a good setting for leading in the paragraphs, allowing it to easily be read. There is an apparent hierarchy in the piece. Franklin Gothic and it’s abbreviation, FG, are the most important as they are stating what the typeface is. Then there is the date. It is big but in the background, so it is important, but not quite as much. Then finally there is the creator in the bottom right of the “FG”, and the information paragraphs. All upper and lower case letters plus the numbers 0-9 are used, and in a location that stands out to the viewer.

    The piece definitely shows off the typeface characteristics and is overall a very strong layout. The only thing I would suggest is specifying the typeface’s variations (bold, italic, etc), but that might be picky of me to say.

  7. Howard Harvey critique of Josh N.
    With this very simplistic look, the designer presents only the vital information pertaining to his chosen typeface. This design correctly exemplifies the design element of typographical hierarchy. The designer uses various font sizes to highlight the most important information – Impact, the name of the font. Next, in the typographical hierarchy, he places the date of origin, followed by the list of the alphabet.
    This design is very effective in it’s simplistic approach due to the non distractive elements and the high values of contrast between the black background and the white colored font. He uses this value difference to draw the subconsciously draw the viewer’s attention to the brightest are of the piece, the upper case “I” that begins the name of the typeface. This big letter acts as a hidden margin to structure the design and keep the information pertaining to the typeface within the poster’s borders.
    Although I understand the artist’s intentions of repetition when placing the short paragraph about Impact, I feel that this area is a minor point of weakness for the piece. In my opinion, this paragraph can still emulate the feeling of the uppercase “I” below it but in order to do so effectively, the spacing should be adjusted so that it can be easily read.
    I love the use of negative space within this piece, but the overall spacing of the vital information seems too jumbled. If the artist prefers to not adjust spacing, I would alter the typeface styles between the varying information; have one paragraph be bold, one medium, one italic, etc. This would keep the piece interesting and prevent the viewer’s eyes from melding all of the information together.

  8. Eric’s crit on Dan.
    What immediately stands out to me when I see this poster is the effective way the numerals are used to create texture in the background. I both presents the numerals as required and makes an interesting background that contrasts well with the large solid “M”. I like how the M bleeds off the sides and top of the page, it makes the image less static to me. However because of this I wonder how it would look if the numerals also went to the edges rather then having a white border. The M also creates an effective path for the eye to follow to the information at the bottom. When I look at this I see the V shape created near the top of the page follow that down to Myriad to the names and then to the characters on the sides. My eye is not really drawn to the 2002 at the bottom of the page. This may be because of the size of it or that it is placed further away from the names. Moving it next to “Twombly” or using the other typeface options like bold or italics might solve this.
    I am not sure if this is done in bold or roman but I think you could incorporate the other options into your design easily. The positioning of the names effectively links to the alphabet in the two sides of the M and is an overall effective layout. I also noticed how none of the letters rest exactly on top of the lines of numerals in the background. I feel this actually does a lot to help separate the foreground and background of this poster. Had they been lined up it would have seemed more like they were resting on them and flattened it out.
    Overall I think you did a nice job. You used the design principles effectively, the layout has a nice flow, aside from the 2002 I mentioned. They only thing I feel is lacking is the use of typography, in that the other typeface styles are not present. That however I feel you could easily solve. Nice work.

  9. Daniel’s critique on Eric

    The poster uses the design principles very well. My eyes are first attracted to the bold text that goes vertical on the poster. The reason it stands out is because of the size of the text and txt and the blue coloring used. The second thing that stands out is the 74 since it comes in an angle and uses the blue font. I also think the way that the 74 hides under the other texts, connects it with the rest of the poster. The only thing I have a problem with is the first paragraphs of text I think they are too small when looking at the poster as a whole. I believe that for the most part it is a well done poster.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s